Customer Acquisition Blueprint for Small and Medium Businesses
The Formula Behind the
$1B Acquisition
Use The Complete System
From Getting Found
To Winning More Paying Customers​​
You've tried one thing after another. Sales still don't match the effort.
​
I spent 30 years inside companies big enough to have whole departments for this. I distilled what they do into a plan one owner can follow.
​
That's the Customer Acquisition Blueprint. A clear, step-by-step plan to help more people find you, trust you, choose you, and pay you.
self-paced
Immediate access
lifetime access
Built from 30 years inside tech startups, Fortune 500 agencies, and 3 exits including one over $1B.
30 Years
Building, selling and growing companies
$81M
Largest Enterprise Deal Closed
3 Acquisitions
Including one over $1B
$97
One payment. Lifetime access.
THE PROBLEM ISN'T EFFORT
It Usually Starts With a Slow Month
You tell yourself it's the season, or the economy, or just one of those months. Then the next month is slow too, and you decide to do something about it.
So you try the ads. A few calls come in, then they stop, and the money is gone. So you try posting more. People like the posts, but nobody buys. So you pay someone to fix your website, or your Google listing. It looks better. The phone still doesn't ring the way it should.
Each time, someone tells you this is the thing that's missing. And each time, it's only one piece.
Meanwhile you're the one doing the work, answering the calls, sending the quotes, and wondering why the people who seemed ready to buy went quiet.
It isn't that you're doing nothing. You're doing a lot.
You just can't see which part of the business is letting buyers slip away, so you keep guessing — and paying for guesses.
THE CUSTOMER ACQUISITION FRAMEWORK
The Formula
Getting a customer isn't one problem. It's four decisions every buyer makes before they pay you.
F
FOUND
X
T
TRUSTED
X
C
CHOSEN
X
P
PAID
Every sale you've ever made passed through all four. Every sale you've lost broke at one of them.
1 × 1 × 1 × 0 = 0
If any one of the four is weak, the other three can't make up for it.
01
Get Found
Can they find you when they're looking?
02
Get Trusted
Do they believe you can do the job?
03
Get Chosen
Do they pick you over everyone else?
04
Get Paid
Do they actually go through with it?
WHERE THE FORMULA CAME FROM
Big-company thinking. Built for one owner to use
Large companies don't leave these four decisions to chance. They have whole departments working on them.
I’m Sandy Thielamay. I spent about 30 years inside that kind of work, making the decisions, not standing on the sidelines. The largest enterprise deal I closed was $81 million, I sold a company for $36 million and had a hand in three companies that were acquired, one of them for more than $1 billion.
​
Most of what I know I learned the expensive way: through mistakes, corrections, and deals that didn't close.
A small business doesn't have those departments. But its buyers make exactly the same four decisions. So I turned the thinking those departments use into a plan one owner can follow.
CEO, SEVAKOR
Sandy Thielamay
30 years building, selling and growing businesses, distilled into the Customer Acquisition Blueprint.
In our company, we rented the brain of
Sandy Thielamay and sold it to Verizon Business.
"
Matt Mochary
"
Co-Founder, Totality | Investor | CEO Coach
Coach to leading founders and executives, including Sam Altman
WHAT CHANGES
Stop Guessing. Start With the Weakest Decision
You stop guessing
See whether buyers are slipping away at your ads, website, reviews, pricing, sales process, or somewhere else.
You know what to fix first
Get a clear order of work instead of another pile of disconnected ideas.
You stop paying for fixes you don't need
Strengthen the parts of the customer journey already losing buyers before spending more to bring people in.
You know what to do next
Every module ends with an action plan you can use immediately.
IMMEDIATE ACCESS
What's Inside the Blueprint
A practical course, diagnostic, and action system designed to help more customers find you, trust you, choose you, and pay you.
4
Core Modules — Videos & The Formula Breakdown
One buyer decision per module. Short lessons. Plain language.
4
Scorecards
Find your #1 leak in about 15 minutes and see where buyers are slipping away.
4
30-Minute Action Plans
One practical plan at the end of each module. Do it this week.
30
30-Day Customer Acquisition Plan
Your personalized priority order based on your scorecards.
AI
AI Prompt Pack
Ready-to-use prompts for review requests, proof, positioning and smoother checkout.
Customer Acquisition Blueprint
Build a Customer Acquisition System That Works End to End
$97
One payment. Lifetime access.
âś“ Immediate access
âś“ Videos + Formula Breakdown
âś“ Scorecards + action plans
âś“ 30-day priority plan
âś“ AI prompt pack
SIMPLE BY DESIGN
How It Works
STEP 01
Learn the decision
One buyer decision, explained in plain language.
STEP 02
See where it breaks
Real examples show what happens when that decision goes wrong.
STEP 03
Make the fix
Every lesson ends with one action to take this week.
STEP 04
Score it
See how strong that decision is in your business right now.
THE COST OF ANOTHER GUESS
What Is One Lost Customer Worth?
The ads that stopped working. The website that looked better but didn't sell more. The quotes that went quiet. The customer who said “I'll think about it” and disappeared.
QUESTIONS
Frequently Asked Questions
Q. Is this another marketing course? A. No. Most courses teach tactics. The Blueprint shows you which of the four buyer decisions is breaking in your business, then helps you work on that first.
Q. Who is Sandy? A. Sandy Thielamay spent 30 years selling and growing companies — from family businesses to tech startups to Fortune 500 agencies. He closed an $81M deal, sold a company for $36M, and was part of three acquisitions including one over $1B.
Q. Will this tell me to spend money on ads? A. No. You start by understanding what's already costing you buyers. Spending more only makes sense once you know where the customer journey is breaking.
Q. How is this different from hiring an agency? A. An agency usually works on one part of the problem. The Blueprint helps you understand which part of the customer acquisition system needs attention first.
Q. How much time does it take? A. Each lesson is short. Each module ends with a 30-minute action plan. Most owners can work through it in a few focused sessions.
Q. I'm not good with technology. A. You don't need to be. Everything is explained in plain language. The AI prompts are optional and ready to copy and paste.
Q. Does this work for my type of business? A. If your buyers have to find you, trust you, choose you, and pay you, the framework applies.
Q. What happens after I buy? A. You get immediate access through your SEVAKOR account, with lifetime access to the course materials, scorecards, action plans and AI prompts.